COCA-COLA MEALS
Brief and Objectives
The Coke Meals Influencer Campaign featuring Gigi Hadid aimed to revitalise Coca-Cola's brand perception through innovative partnerships and engaging content. The objectives were to launch a memorable campaign showcasing Coca-Cola as a versatile mealtime beverage, leverage Gigi Hadid's influence to reach a global audience, enhance brand affinity among millennials and Gen Z, and drive product relevance in modern dining contexts.
Campaign Strategy & Execution
The campaign strategy involved partnering with diverse influencers across food, lifestyle, and fashion niches to demonstrate creative meal pairings with Coca-Cola, across 10+ markets. Gigi Hadid was prominently featured to enhance campaign visibility and credibility among her vast following.
Content creation emphasised Coca-Cola's role in enhancing meal experiences, incorporating interactive elements to encourage consumer participation and sharing.
Personalised influencer packages included Coca-Cola products and branded merchandise, fostering authentic endorsements.
The campaign leveraged Instagram for detailed recipe content and TikTok for engaging, shareable moments. Execution included collaborations with 100+ influencers globally, hosting virtual cooking sessions, and showcasing Gigi Hadid in a series of lifestyle vignettes showcasing mealtime moments with Coca-Cola.
Campaign Results
The Coke Meals Influencer campaign achieved:
+ A reach exceeding 15 million across Instagram and TikTok
+ Over 300,000 likes, comments, and shares
+ An Instagram engagement increase of 20%
+ TikTok views and interactions rose by 25%.
The campaign effectively repositioned Coca-Cola as a mealtime staple, driving a 30% increase in product relevancy perceptions among target demographics.
Positive feedback from influencers and audiences solidified Coca-Cola's reputation as a versatile and essential component of modern dining experiences, fostering lasting consumer engagement and brand loyalty.