PRADA BEAUTY LAUNCH
Brief and Objectives
The Prada Beauty Launch aimed to be a landmark event, showcasing Prada's entry into the beauty market with a focus on elegance and innovation. The primary objectives were to create a high-impact, memorable launch, engage a broad and diverse audience, position Prada Beauty as a unique luxury brand, and leverage influencer partnerships to drive brand awareness and sales.
Campaign Strategy & Execution
The campaign strategy included selecting a diverse range of influencers, from luxury lifestyle bloggers to fashion and beauty experts, to reach varied demographics. Prada Beauty was positioned as a sophisticated and innovative brand, highlighting its unique product formulations and luxurious appeal.
Personalised PR packages were sent to influencers, along with detailed content guidelines to share their authentic experiences with the products.
The campaign focused on Instagram for in-depth content and TikTok for viral, eye-catching videos. Execution involved collaborating with 50+ influencers across the UK, hosting and coordinating high-end content shoots with prominent fashion influencers to create aspirational content with retail partners such as Harrods & Selfridges.
Campaign Results
The Prada Beauty campaign achieved:
+ Over 3 million views across Instagram and TikTok
+ Over 20,000 likes, comments, and shares
+ A reach of over 3 million customers
Prada Beauty products sold out within the first month, surpassing sales projections, and received rave reviews from influencers and followers, establishing a strong presence in the luxury beauty market.
The campaign effectively engaged diverse audiences, expanded Prada's community, and built strong, ongoing relationships with influential personalities in the beauty and fashion industry.